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Outdoor advertising can drive consumers to a brand’s website and increase e-commerce, according to a study released this week by Arbitron. Consumers who spend a lot of time traveling on the road are more likely to be both heavy out of home advertising viewers and heavy Internet users.

The study found the outdoor audience is more likely than the average consumer to search for product information and coupons online regardless of whether they are making their purchases online or in a store. They also shop more frequently online and spend more money when they do.

According to a recent study conducted by MarketShare Partners for Clear Channel Outdoor, the indirect sales impact of out of home advertising is significant. For example, when an outdoor ad leads a consumer to find more information online that may then lead to a sale, outdoor advertising was found to be 47 percent more effective in driving sales.

Looking at the leading categories for Internet advertising for the first half of 2010, these are all sectors where outdoor advertising significantly increases web traffic. These categories all present opportunities for increased market share:

• Retail – $2.5 billion
• Telecommunications Companies – $1.7 billion
• Leisure Travel (airfare, hotels, resorts) – $841 million
• Financial Services – $1.5 billion
• Automotive – $1.3 billion
• Computing Advertisers – $1.2 billion
• Consumer Packaged Goods and Food Products – $980 million
• Entertainment – $508 million
• Pharmaceuticals & Healthcare – $576 million
• Media – $498 million

Sources: Arbitron, Clear Channel Outdoor, Interactive Advertising Bureau. MarketShare Partners

Arbitron Where Road Traffic and Web Traffic Merge
Outdoor Increases Internet Exposure

Walz Ideation is introducing a new type of outdoor advertising to Sebring.

You’ve seen the new digital boards that change advertisements every 8-10 seconds. Studies have shown that your short-term memory only stores information for 45 seconds – Unless you move the memory into long term memory.  First, your message is displayed for a minimum of 15 seconds.  This gives the prospect more time to read and comprehend the message you just shared without the distraction of other messages.  Second, we offer SMS Text Message Marketing.  This gives you the opportunity to interact with your prospects by delivering additional information, coupons, streaming video and links to your web site long after they have passed the sign location.  You can try it yourself by entering your cell number in the box at the top-right of this page or you can text SIGN to 59925 from you cell phone.

Want your ad moved into your customers Long-Term Memory?  Call us today to get started with your free evaluation.

Through stimulating copy and an interactive feature that will place coupons, video, menus, ect. into the hands of your potential customers.  Your potential customers will focus on the ad they just saw, interact with it and consequently move your company’s name to that coveted Top-Of-Mind Awareness we desire for our Brand and products.

Space is limited!

New Interactive Digital Billboard is here.

Call Doug now to reserve a space.
863-381-1198
or Text SIGN to 59925 from your cell phone.